About
A technology holding built around R&D, new ventures and global brands.
AMICA Holding is a UAE-licensed technology holding company. Our activity spans rigorous IT software R&D, the formation of new business entities around our most promising concepts, and the marketing and branding of every subsidiary we build.
Company overview
What AMICA Holding does.
AMICA Holding is established in the United Arab Emirates and operates as a technology holding — combining R&D, venture formation and brand-building under one roof. We do not operate end-customer products ourselves; we build the IP, spin out new entities, and let regional operating companies take them to market.
Our activity is organized into three complementary tracks: research and development in IT software technology, formation of new business entities, and marketing and branding of our subsidiaries.
1 · Research & Development in IT software
- • Rigorous R&D with a focus on emerging technologies.
- • Design and development of Proof of Concepts (POCs) for new conceptual modules.
- • Market assessments to validate feasibility against current and future tech trends.
2 · Formation of new business entities
- • Establish entities in jurisdictions with favorable regulatory environments (UAE first).
- • Spin promising POCs into stand-alone companies.
- • Engage investors to fund the transition from POC to MVP.
- • Use Special Purpose Vehicles (SPVs) for market introduction.
3 · Marketing & branding
- • Lead marketing initiatives for all subsidiary companies.
- • Develop and execute end-to-end marketing strategies for each venture.
- • Maintain brand alignment across the AMICA ecosystem.
What we stand for
Vision, mission and values.
Vision
To become a leading global technology holding — owning the IP that powers the next generation of blockchain, payments and immersive experiences across emerging and developed markets alike.
Mission
To research, build and commercialize proprietary technology — turning high-potential POCs into funded MVPs and full operating companies, supported by a unified marketing and branding engine.
Values
- • R&D first — innovation is our raw material.
- • Compliance by design — SaaS-only, no fund custody.
- • Federated growth — local partners, global standards.
- • Long-term capital — patient, transparent, NDA-backed.
Strategy 2024 — 2028
A five-year plan, in three engines and four phases.
Research-driven innovation
Continuous R&D in IT software with steady POC output. Regular market trend assessments to keep our pipeline aligned with real demand.
Strategic business formation
Spin our most promising POCs into new entities, secure investor funding to move POC → MVP, and use SPVs for agile, scalable market entry.
Comprehensive marketing & branding
Aggressive marketing per subsidiary, tailored to its market and USPs, while keeping a coherent AMICA-wide brand identity.
Years 1 — 2
Dedicate resources to R&D — building POCs as the foundation of future ventures.
Years 3 — 4
Establish new business entities, secure investor partnerships, and start preliminary marketing.
Year 5
Launch full market campaigns, scale established entities and explore further diversification.
Co-Founders
The team that built AMICA's IP.
Anwer Anwer
Co-Founder & CEO
Drives the vision, capital strategy and global expansion of AMICA Holding and its ventures.
LinkedIn profile
Hashim Abu Hassan
Co-Founder & CTO
Architects the AMICA IP platform — Blockchain APIs, Payment Hub and the Amicaverse digital twin engine.
LinkedIn profile
Shadman Sakib
Co-Founder & COO
Runs operations across the holding and the regional operating companies that take AMICA platforms to market.
LinkedIn profileLeadership & Advisory
Running the holding day-to-day.
Muhannad Abu Hassan
General Manager · Investor & Advisor
Leads the day-to-day operations of the holding as General Manager, while also acting as an investor and advisor — overseeing capital strategy, partnerships and the rollout of regional operating companies across target markets.
LinkedIn profile
Maher Sabbagh
Investor & Advisor
Strategic investor and advisor, contributing capital, operational guidance and regional network to the holding's expansion plan.
LinkedIn profile
Viacheslav Zhuravlev
Investor & Advisor
President & CEO of DS Millenium Ltd (Dubai). Senior executive with 30+ years delivering high-value EPC projects across energy, infrastructure and real estate, and an active investor in AI, fintech and emerging tech ventures.
LinkedIn profileManagement roles
Lines of authority across the holding.
General Manager (GM)
Overarching responsibility for operations, strategy and performance. Sets direction, makes critical business decisions and is the primary point of contact for external stakeholders.
Technical Lead
Owns the technical and IT agenda. Oversees software R&D, manages technical challenges and aligns technology resources with company needs.
Marketing Specialist
Runs marketing and branding. Implements campaigns, manages promotional activity and protects brand consistency across subsidiaries.
Business Development Associate
Identifies new business opportunities and growth areas. Develops partnerships and supports the GM in strategic planning.
Operations Coordinator
Manages day-to-day operations and administration — schedules, team coordination, logistics and operational flow.
Business profile
Pre-revenue. Platform-first. Globally targeted.
Stage
Pre-revenue · development stage. Capital deployed into R&D, IP, MVPs and POCs.
Focus
Building reusable platforms — not single-product companies. IP is the asset.
Target markets
UAE, Saudi Arabia, Pakistan, Jordan — followed by global regional spin-offs.
Supplier markets
Engineering and operations sourced from India, Pakistan and global cloud providers.
Operating model
Holding owns IP. Regional operating companies hold local licenses and revenue.
Compliance
SaaS-only. No fund custody. Regulated escrow accounts handled by licensed partners.
Want to see the full picture?
Request our investor deck under mutual NDA.